I’ve spoken in a previous post about the importance of storytelling to make sure that the individual awesomeness of your brand is being communicated and to bring the right people to you. We do know people cannot connect to your topic unless there are emotions involved. Facts are not going to draw your listener in.
Telling your story will impact the people
you are building relationships with.
These 4 Steps to Telling Your story will help you get started.
How do you go about starting to tell your story?
We’ve all got a lot to say, different paths and journeys that have led us to the place we’re in now, and every detail could be a possible connector to someone or something out there looking for just the very thing you have to offer. However, the trick is not to get bogged down in the possibilities and to just keep things simple.
Before we look at these 4 steps that will help you organize how you begin to tell your story, there is another really important note that you should take on board before starting to record your video.
Perhaps more important even than the content of your story-telling is your intention and your energy state when you tell it. No matter who you are, what your story is, or what your reasons for telling that story, you need to make sure you’re ready to share with people in a positive way.
You’re EXCITED to speak with your audience and to share your story with them!
You’re PASSIONATE about your journey and whichever small part of this story you are going to share today!
I know this will be true of everyone otherwise why take the time to put yourself out there and open yourself up to others through your story? However, whether you feel it or not might not always be the key to ensuring it comes across clearly. You have to take a moment to truly connect with that excitement and passion and to let it flood your choice of words and presence on your video.
Taking the time to really set your intention in this way will also help your story to come across clearly and to remain on purpose.
Now that you’ve connected with your positive energy ready to communicate your story to your audience, where do you start? Well, here is my suggestion for the 4 steps you can use to organize your story, keeping it real and simple to digest.
The 4 Steps:
1.WHO YOU ARE
Tell them a bit about your background: who are you, what drives you, where have you come from. This doesn’t need to be your whole life story! The aim should be a quick, concise insight into you.
2.WHERE YOU WERE
What did you dislike about where you were at with your life that made you reassess your path and end up here, sharing your story with your audience today? This might feel a bit vulnerable but real, true emotion and experiences will be the most powerful key to drawing people into your story. You never know how this type of insight might awaken a connection with someone listening.
When you were brave enough to start looking for ways to change your path, to free yourself from whatever situation you’d found yourself in that you didn’t like, how did you do this? Share the solution that you found that helped you on your way to the work you are doing now, the product you are selling or the opportunity you have forged.
4.WHERE YOU ARE NOW
Where on this journey are you now? How has everything you’ve learned and experienced helped you to come to the position you are in? Tell people your current situation and your future goals, aspirations and plans. How might they fit in? How might your present and future be able to help them to realize their own goals and paths? This is perhaps the most important element as it is the place where your relationship with your audience will take place and develop: you futures will hopefully intersect and you need to share with them the reasons why they should want this too.
So, it’s as simple as that! You’ve got a great story, just get out there and start sharing it.
For more detail on this 4-step plan, check out the short video I’ve created to help get you started on this storytelling journey. It will hopefully give you some more inspiration for a simple yet effective way to start sharing a part of yourself with your audience today.
Check out my video: 4 Steps to Sharing your Story