CONNECTING WITH YOUR AUDIENCE
Our emotions are the primary driver of decision making online and offline! Connecting with your audience requires you to trigger an emotion.
Social media is trending as the preferred medium for conveying and spreading your thought or message. Making a video is one the most common method used for sharing a message and convincing people to take action accordingly.
For whatever purpose you make a video, it is important to keep in mind a targeted audience and have connection with them throughout the video. An audience is the group of people for whom your video is planned or the group of people who accepts it. If you want to get a thought across to an audience, you have to connect with them.
Let’s take a moment to discuss what I am referring to when I mention Target Audience. Your Target Audience are the people most likely to buy what you have to offer Click & Tweet! . Your message, your solution, your value resonates with them, they are already searching for what you have to share…
An audience is the group of people for whom your video is planned or the group of people who accepts it. If you want to get a thought across to an audience, you have to connect with them.
When creating videos, it is important for you to realize the importance and value of connecting with your audience Click & Tweet! . Few steps could be taken to build a strong relationship with the audience.
It is essential to use yourself when making a video. Show your personality to the audience. Have your essence in a video by sharing real life experiences and stories.
It is very important to give reason behind every action you do or you ask your audience to do. This justifies the action and people understand that you are suggesting the right thing. This creates a solid bond between you and the audience.
Being real is another step for creating a stronger relationship with an audience. Don’t just talk in the air. Share the real incidents and facts to be more realistic.
HUMANIZE YOUR MESSAGE:
It is very necessary to humanize your message and present it in the softest manner possible. Talk with them instead of talking at them. This helps in attracting people and makes them feel closer to you.
ONE–ON-ONE CONVERSATION:When connecting with your audience, you have to put yourself out there and join in the conversation Click & Tweet! . Talk to them like you’re sitting across the dinner table from one another.
RELATE YOUR LIFE:People love to relate. Your real life engagement helps greatly for the cause Click & Tweet! . If you’ve recently experienced an issue that your audience can relate to, tell them about it and explain how you resolved it. This will build a bond between you and your audience.
Connecting with your audience is very important for delivering your message. The more you understand and have connection your audience, the more you capture their attention which results in high traffic at your fan page or channel. When you have strong bond with them they will automatically gravitate towards you Click & Tweet! and respond favorably to what you are saying. Thus people are attracted towards you and understand your purpose of the videos and react accordingly.
Video is a powerful method or strategy to utilize in Audience Connection. Video Marketing on Purpose will increase your results markedly!
It is important that you consider the importance of connection with your audience. As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience.
You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback. You’re building trust and rapport and your social reach is growing. (quoted from Convince&Convert)
Humanizing digital marketing is a passion topic of mine…. your feedback is important to me
Video Tip of the Day Playlist is a collection of basic yet powerful video tips that will indeed take you, your video and your business to the next level.