Digital Marketing opens pathways of communication to people worldwide.
When properly targeted to reach that right audience is incredibly powerful.
Digital Marketing with easy duplicatable systems can have a global reach. It is one of the largest growing demographic in the world. THE largest growing strategy in business worldwide. Direct sales within Digital Marketing are a highly effective strategy in business. It allows you to work from where ever you are if you have an internet connection.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics. This includes yet is not limited to email, classified ads, video, social media posts, articles, blog posts, press releases.
Digital marketing includes those marketing efforts that send a message from a source (company) to a receiver (customer) through digital platforms and the internet. Online marketing and retailing are swiftly evolving as more and more shoppers no longer simply go to the nearest store, but rather, grab the nearest digital device. Technology is opening up a world of possibilities previously unavailable to both marketers and consumers. Also, options and reach are hugely enhanced by international e-commerce. Today, brands are utilizing digital touch points as channels in the marketing Communications process, and shoppers are using them to their advantage along the entire pathway to purchase. Furthermore, “omni-channel shoppers are using online and offline channels seamlessly.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the multi-touch inbound marketing approach or generally it’s called customer centric approach.